The current marketing strategy for Kinos is using School canteens and shops to sell its product. Having a unique selling point of being the Most enjoyed snacks for children in Malaysia at its time. Problem is, Kinos only sells its product locally and I want to try and make the product enter the International market.
There are 3 countries I would like to sell my product to, they are USA, China and Russia. In USA, I observed that they sell their products snack products inside vending machine. The vending machines can be convenient and can be found most of the time almost everywhere. China has a treading market for Chocolate products which would be beneficial for Kinos chocolate products. The children there also loves toys as well. Russia has ways to sells its product with mobility by using trucks and it can be set up anywhere and pack up anytime. Russia also has small stalls which is easy to set up and it is found mostly in parks. These strategies could benefit Kinos to sells its product in these ways within Malaysia as well as other countries.
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