Analyzing the PSA

I then take parts of the video to make a story line 

Storyline

Part 1

-          The story teller/singer is a Nigerian

-          Part of the content of this script is “not to see race”

-          This is typical people perception

-           The focus point is the people surroundings give the perspective on labels.(racist)

Part 2

-          The story tells us that, during our young age we are forced to learn the labels and we learned them without ever questioning why.

-          The labels never describe people

-          Skin color never describe people

-          People are always judging others using these labels and people had gotten so used to it that it is hard to change

Part 3

-          The singer explains that our bodies are like cars that we control and do our daily task with.

-          In terms of cars, our cars(bodies) are label as different “editions”

-          We cannot change our bodies because we are born with it.

-          Who we are is found in our personality, not our body.

Part 4

-          This script say that science has already proven that we are the same species and race never existed in the 1^st place

-          The singer tells us people in the past (15^th cent) created race to divide people and was so effective that it still exist until now.

Part 5

-          This part of the script says that if labels have never existed, the world would be at peace and people would ever have called others black or white.

-          We have been blinded from the truth of a person because of labels.

-          Because of labels, we judge based on what we think.

-          The singer says, if you let labels control you, then you are hurting, trapping and confining yourself from others.

Part 6

-          This section of the script tells us that because of these labels, we had become separated ad because of that, conflict will occur.

-          Because of conflict, war breaks out.

-          The singer says that ever war was started because of these labels.

-          Every – ism was created because of labels

-          All these –ism problems would easily disappear if the labels are eliminated

Part 7

-          The scripts tells us that we are never born as a racist

-          As babies, no matter the color or culture they would care for one another.

-          The singer tells us that his message would probably be ignored by half of the population because they cannot accept it.

Part 8

-          The singer describes us as caterpillars and the labels are our shell.

-          We must break free from labels to become a butterfly

-          We are never bounded by labels and are meant to be free

-          Changes can only happen within yourself

PSA script

Script/Synopsis of I am not black, you are not white

I am not Black
I mean, that’s what the world calls me, but it’s not... me
I didn't come out of my mother's womb saying, “Hey everybody, I'm... Black.”
No, I was taught to be black
And you were taught to call me that
Along with whatever you call yourself
It’s just a.... label

See, from birth the world force feeds us these.... labels
And eventually we all swallow them
We digest and accept the labels, never ever doubting them
But there's one problem:
Labels are not you and labels are not me
Labels are just ...labels
But who we truly are is not... skin... deep
See, when I drive my car, no one would ever confuse the car for.... me
Well, when I drive my ....body, why do you confuse me for my... body?
It's.... my ....body....get it? Not me

Let me break it down
See, our bodies are just cars that we operate and drive around
The dealership will call society decided to label mine the "black edition,"
Yours the "Irish" or "White edition"
And with no money down, 0% APR, and no test drive
We were forced to own these cars for the rest of our lives
Forgive me, but I fail to see the logic or pride
In defining myself or judging another by the cars we drive
Because who we truly are is found inside

Listen, I’m not here to tell you how science has concluded that genetically we’re all mixed
And race in the human species doesn't exist
Or how every historian knows that race was invented in the 15th century
To divide people from each other and it has worked perfectly...
No.... I'm not here to lecture
I just want to ask one question
Who would you be if the world never gave you a label?
Never gave you a box to check
Would you be White? Black? Mexican?
Asian? Native American? Middle Eastern? Indian?
No. We would be one; we would be together
No longer living in the error
Of calling human beings Black people or White people
These labels that will forever blind us from seeing a person for who they are
But instead seeing them through the judgmental, prejudicial, artificial filters of who we THINK they are
And when you let an artificial label define yourself
Then, my friend, you have chosen smallness over greatness and minimized your.... self
Confined and divided your .....self from others
And it is an undeniable fact that
When there is division, there will be conflict
And conflict starts wars
There-fore every war has started over labels
It's always us... versus them
So the answer to war, racism, sexism, and every other -ism
Is so simple that every politician has missed it
It’s the labels...
We must rip them off
Isn't it funny how no baby is born racist
Yet, every baby cries when they hear the cries of another
No matter the gender, culture or color
Proving that deep down, we were meant to connect and care for each other
That is our mission, and that it's not my opinion
That is the truth in a world that has sold us fiction
Please listen, labels only distort our vision
Which is why half of those watching this will dismiss it
Or feel resistance and conflicted
But, just remember...
So did the cater-pillar
Before it broke through its shell and became the magnificent butterfly
Well, these labels are our shells and we must do the same thing
So we can finally spread our wings
Human beings were not meant to be slapped with labels like groceries at supermarkets
DNA cannot be regulated by the FDA
We were meant to be free
And only until you remove them all
And stop living and thinking so small
Will we be free to see ourselves and each other for who we....TRULY.... are

Public service announcement

I am tasked to find one public service announcement video about any topic to analyze. So, I choose a few of the ones that I found and had interest in.

I am not black, You are not white 

PSA Womens rights

Anti-Bullying Video PSA - Animated Buster The Fraud Dog

From the 3 videos above, I come to a conclusion to choose the PSA : I am not black, you are not white due to its powerful message as well as how the video was made.